Management Team

The RJC Management Team functions as the RJC secretariat, responsible for membership, standards development, communications, auditor accreditation and certification administration.  The team works with the RJC Board, Committees and a wide range of external stakeholders to support the design and implementation of a credible certification program for the jewellery supply chain.


RJC ED - Andrew Bone for Website
Andrew Bone, Executive Director

Andrew joined the RJC in June 2015 as Executive Director. He is responsible for setting out the mission, vision and values of the RJC, working with its management and Executive Committee to develop and review the direction of the organisation, and establishing stakeholder and industry relationships to promote its objectives.

Andrew brings with him 38 years of experience in the international diamond industry working for the De Beers Group of Companies. He began his career as a rough diamond expert and went on to travel extensively with De Beers, including six years living and working in central Africa. He went on to serve in the company’s Sales Department and also managed a ground-breaking partnership between the World Health Organisation and De Beers in the campaign to eradicate polio.

For the last 15 years, he was De Beers’ Group Head of Government & Industry Relations, where – among other things – he contributed to the development and implementation of the Kimberley Process, co-founded the Diamond Development Initiative, served on the board of the Extractive Industries Transparency Initiative and was Vice President of the World Diamond Council.

In addition, Andrew was a visiting lecturer at Westminster University’s Business School and is an alumni member of Cambridge University’s Programme for Industry.


Catherine Sproule, Chief Operations Officer

Catherine joined the organisation as Director, North American Operations in November 2006 and took on the role of Chief Operations Officer in November 2007. Catherine represented the Responsible Jewellery Council (RJC) as Interim Chief Executive Officer, from November 2013 to September 2014.

Along with being the primary representative in North America, Catherine oversees RJC’s global management and strategic planning, including the organisation’s relationships with Members and stakeholders. Her duties include the management of RJC’s global finance, administration and communications activities. In addition, Catherine works closely with the Board of Directors and committees to achieve KPIs set by the board including membership growth in target markets.

Catherine is a prominent figure in the jewellery industry; she previously served as Executive Director of the Canadian Jewellers Associations (CJA), playing a lead role in representing the association’s efforts in the mining and government sectors in Canada and worldwide. Additionally, Catherine was the Canadian PR Director for the Diamond Trading Company’s Diamond Information Centre. She has also held the role of Senior Director, Communications, with Canada’s national television broadcaster, CBC.

Anne Marie Fleury website
Anne-Marie Fleury, Standards and Impacts Director

Anne-Marie has 15 years’ experience working on environmental, social and corporate governance in the mining sector. Most recently as a freelance consultant and Associate with Futureye, she worked with the World Bank as well as with individual companies in the engineering and pharmaceutical sectors on ‘social license to operate’. Previously, she spent nearly 10 years with the International Council on Mining and Metals (ICMM) working to define sustainability principles, reporting and assurance systems and implementation tools for the industry. Stakeholder engagement has been a key part of her work and her experience ranges from direct community consultation to strategic approaches to stakeholder engagement and the development of working partnerships between industry, governments, NGOs, UN groups and the financial sector.

Chinelo Etiaba, Manager, Member Relations

Chinelo joined the RJC as Membership Coordinator in February 2012. She is based in the London office and her role is focused on managing the member relationship with the RJC. This involves providing member service and liaison to RJC’s international membership. With extensive experience in office administration and customer relationship management, she oversees the RJC member journey, from joining through to achieving certification and beyond. She is responsible for member retention and ensuring that the needs of our growing membership are fed back into the RJC’s  strategic plans. She also develops communication around the membership and certification processes to ensure that the members receive regular, consistent contact to measure their pace, understanding and issues. Chinelo oversees the annual invoicing process and is responsible for engaging with the various membership leads that are generated as part of the RJC’s member get member scheme for membership growth and recruitment.

Chinelo was a member of the Management Committee for the Lewisham Multi Lingual Advice Service, a charity based in South East London, and was involved in the review process for their business plan, policies and procedures. During her tenure as Membership and Administration Coordinator for the Croydon Chamber of Commerce and Industry, they achieved the “Customer First” award. She also developed a member communications strategy that increased member retention significantly and was responsible for improving access to membership benefits and introducing a system for effectively maintaining the membership database.

Chinelo holds an MSc. in Development Studies from SOAS, University of London, a BSc. in Political Science from the University of Nigeria, Nsukka (UNN) and Management qualifications from the Chartered Management Institute (CMI). She is fluent in Igbo and has a real passion for ensuring that the individual needs of our growing membership are met within the parameters of our policies, procedures and capacity.

 Bethan Herbert for website
Bethan Herbert, Certification and Impacts Manager

Bethan joined the London office of the RJC in August 2015 as the Certification and Impacts Manager, responsible for RJC certification, including the technical review of  audit reports to ensure compliance with the RJC’s certification procedures. She is also responsible for managing the organisation’s Monitoring & Evaluation program, to assess and monitor the RJC’s progress towards its objectives, and reporting on the impact of the RJC standards in the jewellery supply chain.

Bethan brings with her 9 years of experience at Bureau Veritas in corporate social responsibility consulting, report assurance, and auditing, having worked with companies across several sectors with challenging sustainability issues to address. Bethan was most recently responsible for the development, implementation and management of global audit programs for consumer goods companies, designed to assess their compliance with international standards and corporate codes of conduct on responsible marketing. She holds a degree Marine and Environmental Biology from the University of St Andrews.

Maria new


Maria Mursell, Training and Assurance Manager

Maria joined the RJC as Training Coordinator in May 2014. She is based in the London office and her role focuses on the training opportunities offered to RJC Members on a range of jewellery supply chain areas, as well as the mandatory training for RJC Accredited Auditors. As part of her broader focus on capacity building, she will coordinate the new Topic Expert accreditation program and the Human Rights Working Group. She also manages the RJC ‘help desk’, co-ordinating responses to inquiries about RJC standards and the technical side of the certification process, and contributes to RJC’s Monitoring and Evaluation program.
She comes to the RJC with a background in sustainable development evaluations and responsible sourcing. In her previous role at EcoVadis, she worked on supplier CSR assessments and managed the training of client buyers on the EcoVadis solution, methodology and sustainable sourcing facilitation.
She holds a degree in International Relations and Development from the University of Sussex, and an MA in Law, Development and Globalisation from the School of Oriental and African studies. Maria speaks fluent Spanish.

Kinjal Shah, Country Head – India

Kinjal joined RJC in April 2015 and is responsible for establishing the appeal and relevance of the RJC in the Indian market, a major diamond manufacturing region in the world. His role is to engage with different stakeholders within the industry to create awareness and promote the RJC’s profile locally to encourage and support RJC membership growth, impact and influence in India.

Kinjal Shah has over two decades of experience in compliance with several industries, 15 years of which is within the gem and jewellery industry. Prior to joining the RJC, Kinjal worked at UK based MNC, playing a key role in strengthening relationships with the mid-stream of the jewellery supply chain in India. In addition Kinjal was closely aligned with the Global Social Compliance Programme, a business‐driven programme for companies who want to harmonise existing efforts in order to deliver a shared, consistent and global approach for the continuous improvement of working conditions in global supply chains.

Jelena Malceva_BW3_Website
 Jelena Malceva, Administration Coordinator

Jelena joined as Administration Coordinator in December 2015. She is based in the London office and her role focuses on the administration of the RJC offices in London, Toronto and Surat; including its governance, finance, HR and IT. In addition Jelena oversees all occupational health and safety, security and employment policies at the RJC.

Prior to joining the RJC, Jelena worked at various charitable membership organisations and business services companies including the Royal College of Pathologists. Jelena has a degree in Public Administration and a degree in Human Rights Law and is fluent in Lithuanian and Russian.

 Kim Jackson Photo-B&W
Gerhard Humphreys-de Meyer, Communications Coordinator

Gerhard joined the RJC as Communications Coordinator in February 2015. Gerhard is based in the London office and his role is focused on all global internal and external communications efforts for the RJC. This includes trade and consumer media relations, events and member communications.

Gerhard joins the RJC  with a background in travel and technology marketing and communications. In his previous role at a global travel technology provider, Gerhard looked after the internal and external communications strategy and function where he was responsible for managing the image and reputation of the organisation in Europe.

He holds a Communications qualification from the Chartered Institute of Public Relations, the professional body for public relations practitioners in the UK; an Information Technology qualification in Comprehensive Programming and a Jewellery Retail Management qualification.

Peter Dawkins, Membership and Certification Coordinator

Peter joined the RJC as Membership and Certification Coordinator in June 2015. Peter is based in the London office and his role focuses on RJC membership and Certification, providing technical support to member, auditors and other RJC stakeholders.

Peter’s background is in the charity sector coming from the commercial department of a national charity. His previous roles have been with an executive agency of the Foreign & Commonwealth Office, an environmental media outlet and a volunteer leader for a re-forestation project based in Costa Rica. He holds a bachelor degree in International Relations from the University of Sussex.



Follow Us

Responsible Jewellery in the news button
Members of the ISEAL alliance