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2022 Watch trends | Why the watch industry is as creative as ever

Creativity is finally back in the watch industry. After years of classic and neo-vintage designs (which are still going strong), many watch brands have decided to let their creativity run free this year. Cartier presented its Masse Mystérieuse watch with a movement that also becomes the rotor; TAG Heuer unveiled its Carrera Plasma using 12-carats of labgrown diamonds in all kinds of shapes and forms while Montblanc created a dial that looks like a glacier with its new Iced Sea collection.


The Luxury Sports Watch

The luxury sports watch is nothing new; it has been around for over half a century, but until recently, it was predominantly the domain of Rolex, Audemars Piguet, and Patek Philippe. As models from these brands have become highly sought-after and increasingly hard to acquire, other brands have started to create their own luxury sports models, offering even more choices for watch lovers who want a luxury watch that can do it all. Check out the Zenith Chronomaster Sport (Left), the Chopard Alpine Eagle, and A. Lange & Söhne’s Odysseus to name a few.


Recycling and Upcycling

Thankfully, sustainability remains an important theme for 2022. Recycled steel and titanium, upcycled ocean-bound plastics, and alternatives to animal skin straps are all the rage. What’s changed from previous years is the quality. The watch industry is all about luxury and brands are now offering recycled and upcycled elements to their watches that are equally qualitative as their nonsustainable models, making them even more attractive. At the high-end, check out Panerai’s Submersible Quarantaquattro eSteel Blu Profondo, and at the affordable luxury level, discover Maurice Lacroix’s Aikon #Tide.


Shades of Green

Green has been popular for a couple of years now and it is far from waning with more and more brands offering models in this hue. The shades of choice range from a dark military khaki with the Jaeger-LeCoultre Polaris Date Green Gradient, to a deep emerald with the Oris Aquis, and an elegant bottle green with the Longines Spirit Zulu, showing that green is here to stay.



There have been a number of watch collaborations this year that have hit the headlines, notably the Omega X Swatch Moonswatch that caused worldwide chaos in Swatch stores the world over. Fans are still clambering to get their hands on one, but they are not limited, so stocks will be coming to boutiques soon. On the other end of the horological spectrum, Bulgari and MB&F also collaborated with the Legacy Flying Machine Flying T Allegra, combining MB&F’s mad movement with Bulgari’s jewellery savoir-faire. The best news is that the year is not over yet, so expect more exciting timepieces to come soon.


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