INTERVIEWS
As part of our 20 Stories of Impact series, we’re speaking with RJC members, stakeholders, and pioneers who’ve shaped our journey over the past two decades, exploring sustainability, industry trends, the future of jewellery, and more. James Amos is Managing Director of Boodles.
As a seventh-generation family-owned business, we have always prioritised strong relationships with our suppliers, working only with those who share our ethical values, many of whom we have known for decades.
In 2018, Boodles was assessed alongside global brands by Human Rights Watch. This assessment was a wake-up call, showing us the value of external audits and the need to take formal responsibility for our sourcing and wider practices.
It was a formative moment that encouraged us to take greater ownership and accountability. A key milestone on that journey was becoming certified by the Responsible Jewellery Council. The process helped us strengthen our internal systems and continues to guide us in becoming more aware of our operations. We are making consistent progress using the RJC framework to operate more responsibly and in turn, support others in the supply chain to move towards more ethical and sustainable practices.
Over the past five years, we have made a conscious effort to strengthen our sustainability commitments. As many will know, sustainability is not a one-time achievement. It is a continuous journey that requires determination, investment, and integrity.
One of our proudest milestones is advancing traceability within the high jewellery space. All our jewellery is now made using Single Mine Origin (SMO) gold, which can be traced back to a single mine in Africa. We have also introduced the “Peace of Mined” collection, which enables us to trace more of our stones from mine to market.
From supporting local communities to protecting the environment, we aim to address every facet of sustainability and play an active role in building a more resilient and equitable future.
It would be encouraging to see sustainability become more deeply understood and more widely practised across the entire supply chain. At present, there remains a notable gap in knowledge, not only in what sustainability truly means but also in how it can be applied meaningfully at each stage of sourcing, production, and design. Closing that gap will be critical to the industry’s long-term future.
We believe transparency builds trust, which is why we openly share our sustainability efforts, primarily through our website. We are honest about the fact that we are learning as we go, and we are committed to bringing our customers along on that journey. Our goal is to create space for meaningful dialogue around sustainability and, in doing so, to inspire greater awareness and encourage shared responsibility.
From refining our internal policies to deepening our environmental efforts, we are committed to embedding ethical practices across our business and playing a more active role in the conservation of natural resources. We are excited to continue strengthening our traceability initiatives and to bring more partnerships to life, such as our collaborations with the Cullinan Mine and the Diavik Mine, which enable us to trace more of our stones from source to showroom. These partnerships represent a significant step forward in our journey towards greater transparency and responsible luxury.
