Create Beautiful

The jewellery and watch industry has a larger ambition to contribute to a better world. Discover the story of jewellery, watches and sustainability.

What happens when you ask 'How is this made?'

You cannot separate beauty and design from sustainability. When you ask ‘How is this made?’, and you commit to create beautiful things in a beautiful way, you make it possible to live in a fairer, better world – today and for future generations.

The jewellery and watch industry has a larger ambition to contribute to a better world. In 2005, we came together to change the way we do business, and have moved sustainability from an afterthought to a major driving force of change.

Watch the video to discover the story of Jewellery, Watches and Sustainability.

Useful links

Press Release

London, UK – 12 July 2021: Responsible Jewellery Council (RJC), the world’s leading standard-setting organisation for the global jewellery and watch industry, today announced its latest progress report to showcase and encourage sustainability action throughout the supply chain. Findings show the number of new and renewing certified members increased globally to 1023, of which 222 organisations gained certification or recertification between January to December 2020. Citing collective action as an accelerant for change, the report was accompanied by a joint video titled ‘Create Beautiful’ featuring CEOs from some of the leading names in the jewellery and watch industry as well as special interest groups including ALROSA, Bvlgari, Cartier, De Beers, Diamonds Do Good, IWC, Jaeger-LeCoultre, The Plumb Club, and the United Nations Global Compact. The report and video were announced in Cannes during Cannes Film Festival 2021, at ‘Ethical Gold’, an event hosted by the Better World Fund and supported by the United Nations Environment Programme planetGOLD.

Keep reading…